Never give up

As Superior turns 6 years old I want to show everyone that if you truly believe in something to never give up because no matter how hard it gets, you never fail until you stop trying.

Superior started as a bedroom brand and to this day I still work full time in another business and run Superior by myself. It’s been a massive learning curve making big mistakes along the way and ultimately not running the brand correctly, it’s only been the past 2 years with a relaunch that I feel like I am finally getting somewhere and I have every intention to keep raising the bar and taking the brand to new heights.

What I am about to show you is within the first 5 years of Superior. You look at these statistics and you would say why didn’t you give up and truthfully there was times I wanted to because by year 3 I had already spent a lot of money and time trying everything.

Four years to make under £1100 in anyone’s eyes would look like a massive failure when you take into account the money and time spent.

Fast forward to 2023 and the brand operates in a completely different way with consistency and strict processes. Products go from design stage to sample stage where changes are made and they then enter a second sample stage before bulk production starts. We source products & packaging from 6 different factories that we have grown to trust and they understand our passion for producing high quality products. 
Honestly a part of me is glad we went through the mistakes and bad experiences at the start because this is the best way you can learn and ultimately has shaped the brand in to what it is today. 

2023 has seen the brand increase not only revenue but customers by over 1000% and I can’t thank every one of you enough because it has enabled us to move in to 2024 with new collections planned and to continually look at ways we can improve and expand.

This isn’t an overnight success story, this is a story about what happens when you never stop believing and never give up. 

From the bottom of my heart, thank you to everyone who has supported us.

Regards,

Luke